Noel Santos has directed campaigns and brand systems for some of the world's most recognised companies — including P&G, Unilever, Nestlé, Bayer, Pernod Ricard, Lion Nathan, Ingham's and GSK — across retail, shopper marketing and brand activation.
His work has run across 11 APAC markets — including Singapore, Malaysia, Philippines, Thailand, New Zealand and Australia — balancing brand storytelling with commercial performance at scale.
A multiple APMA / SHOP! ANZ award winner across Gold, Silver and Bronze categories, Noel has also been recognised internally by P&G across two AMEA/APAC categories for creative effectiveness — Old Spice (2023) and Head & Shoulders (2024).
Under his creative direction, Brand World Consultants became one of a select group of agencies globally accredited by P&G for AI-assisted key visual production — integrating Midjourney, Adobe Firefly and Claude with real on-camera talent to deliver photographic-quality assets at speed and scale. He brings together craft, strategy and emerging technology to deliver premium creative efficiently.
Known for being both conceptual and hands-on, he believes great design speaks without saying a word — shaping how people think, feel and act at the moment of decision.
Away from client briefs, Noel is a husband and father of five based in Sydney. A drawing artist at heart, his creative practice extends beyond the screen — sketching, illustration and traditional craft, including the linocut self-portrait that appears throughout his personal brand. He believes the best creative work comes from the full spectrum of lived experience — and that understanding is inseparable from everything he makes.
Based in Sydney, Australia. Available for contract and freelance engagements.
AWARDS & RECOGNITION
APMA / SHOP! ANZ — Promotional Marketing Awards of Australasia
Gold — Best Retail Account Specific Activity — Nestlé Maggi
Gold — Best Dealer or Sales Force Activity — Telstra
Silver — Most Effective Long-Term Marketing Campaign — Arnott's
Silver — Best Charity or Cause Related Campaign — Walt Disney 50th Anniversary
Silver — Best Business to Business — Rexel Australia
Silver — Best Event Promotion Campaign — Lynx 247 Re-launch
Silver — Best Direct Marketing in Promotional Campaign — Nine MSN
Gold — Best Dealer or Sales Force Activity — Telstra
Silver — Most Effective Long-Term Marketing Campaign — Arnott's
Silver — Best Charity or Cause Related Campaign — Walt Disney 50th Anniversary
Silver — Best Business to Business — Rexel Australia
Silver — Best Event Promotion Campaign — Lynx 247 Re-launch
Silver — Best Direct Marketing in Promotional Campaign — Nine MSN
Bronze — Best Business to BusinessT — Telstra — Adrenalin Rush
Bronze — Excellence Award — Refrigerant Reclaim Australia
Bronze — Excellence Award — Nescafé Vending
Bronze — Most Effective Long-Term Marketing Campaign — Arnott's Diamond
Merit — Best Activity Generating Brand Loyalty — Telstra Countrywide
Bronze — Excellence Award — Refrigerant Reclaim Australia
Bronze — Excellence Award — Nescafé Vending
Bronze — Most Effective Long-Term Marketing Campaign — Arnott's Diamond
Merit — Best Activity Generating Brand Loyalty — Telstra Countrywide
P&G AMEA/APAC Internal Recognition
Creative Effectiveness — Old Spice (2023)
Creative Effectiveness — Head & Shoulders (2024)
Creative Effectiveness — Head & Shoulders (2024)
Brands I helped create
Brands I work with
