Ingham's briefed Now Comms Group to design their new frozen 'Free Range' chicken packaging.
Solution:
We explored the philosophy of 'being free' and as close to nature as possible.
The logo design has a minimal brand with the word 'Free Range' as the most dominant part of the logotype.
The photographic design direction was earthy, rough and casual. We used raw and natural ingredients and had splashes of oil, herbs and spices to support the hero product.
To make it premium, we created an emerald green textured table.
Results:
The overall design stood out in freezers in store. The product launch resulted to Ingham's Free Range chickens overtaking the market leader in sales consistently.
Agency: Now Comms Group
Creative Director/Design Director: Noel Santos
Photography: George Mourtzakis TLP Studios
Food Stylist: Kai Ellman
