An Australian brand icon, Ingham's has been quite static for a number of years. We produced a relaunch to 'reawaken' the brand and have it 'top of mind' within the business and consumer sectors. The Ingham's 'Heart of the Table' campaign included new packaging designs, a strategic B2B and consumer ad campaign (TVC, OOH, instore, digital and newspaper media) which resulted into Ingham's most profitable/largest share offering sale in 2017.
B2B and consumer TVC, OOH, newspaper and digital campaign
Agency: Now Comms Group
Role: Creative Direction, Art and Design Direction
Ingham's 'Heart of the Table' TVC
The TVC concept is a culmination of the 'Table Feast' where all foods are served at a 'fast' (party) pace. While the hero chicken, the 'Heart of the Table' is served slowly, with love by mum.
Digital OOH Shopalite
