With an insight that 'one drop can contaminate a whole hospital', Geometry Global created a campaign to promote hygiene using KLEENEX paper towels. The inspiration came from watercolour drops on paper resulting to a beautiful execution of contamination (purple) vs cleanliness (blue).
Agency: Geometry Global
Creative Director: Ivan Davies
Design Director: Coltan De Save
Art Direction/Senior Designer: Noel Santos
Design assets creation/production & Photo manipulation
