Doing your own branding is one of the hardest things that a creative person can do. We're all inherently perfectionists in our own right and it seems nothing can ever be good enough. Looking deep within on what my values are, my inspiration came down to the 'Yin Yang' symbol. A perfect unison of positive and negative. Symbolic. Dynamic. Simple.
That moment came when I saw my initials as a perfect reflection of this positive and negative. The N and the S intertwined. The value icons of 'passion', 'quality' and 'craft' all came in quite naturally. - all within the brand icon.
