Safeguard - Detox Foaming Bodywash Launch

Key Visual / POSM / 3D Display Design / Proprietary Approval System Philippines Two breakthroughs in one project — a disruptive new bodywash launch in store, and a proprietary 3D approval system that set a new standard for how displays get made. She thought her skin was clean. It wasn't — and Safeguard built an entirely new product and in-store world to prove it. Ordinary soaps can only clean at the surface level, leaving behind germs, dirt and toxins beneath the pores. Safeguard's new Foaming Detox Bodywash changed that — with triple-detox agents 100x smaller than your pores that deeply cleanse from within. Big Idea: Go Beyond Skin Deep With Every Wash. Building on the iconic Kapa 1.0 display language, BWC developed a premium in-store world anchored in Safeguard Blue, White, Touch of Silver, Soft Gold and Pomegranate Red — with a full display suite of 4X4 and 1X1 Island Display, D/P Breaker, D/P Top Shelf, Wobbler with triple-detox visualisation, and PKV & BKV adaptation. Critically, BWC pioneered a proprietary 3D display approval system for this project — allowing clients to review, rotate and sign off on physical display structures in an immersive 3D digital environment before going to production, eliminating costly late-stage revisions and setting a new standard for display approval in the industry. Role: Creative Direction, Key Visual, POSM Design, 3D Approval System Innovation Client: Safeguard — P&G Philippines Agency: Brand World Consultants Market: Philippines